I always like to make comparisons to get things clear for the people I’m talking to. Apparently Li Evans likes to do that as well.
With her post about a Bon Jovi concert she visited she makes a nice comparison with what things you should focus on in Internet Marketing.
She saw how Bon Jovi treated its fans and compared it to the way we should treat our ‘fans’ on the web. She comes up with seven issues:
- Get Your Message Heard and Understood
- Can Everyone See the Show?
- Distractions From the Real Message
- Get the Crowd Involved
- Using the Familiar to Introduce the New
- Change is Good!
- With Age Comes Experience
All issues we can agree on I think. Read what she says about these issues in her post on Searchmarketinggurus.
I’m curious about what you think. Which items would you add?
