There are more and more videos on the Web that give explanations about the functioning of a product or service or as aen even promotion for example. The video below is a combination of explanation and promotion. It revolves around the search event SMX Advanced. Organizer Danny Sullivan, a search-greatness, has been interviewed. It is however an interview in a very different style than we are accustomed. There has been chosen for the format of the ‘silent movie. " Very funny and done a good way "to get noticed" between all those other videos. Whether the message comes across really well however, has to be seen.