I ran into this video below yesterday. I hadn’t seen it before, and was pleasantly surprised. Danny Sullivan, probably the best known search guru in the world, did a keynote at "Where 2.0" last May. He talked about local search and what issues the ‘normal guy’ could have with local. It’s a very good keynote because Sullivan knows how to combine humor with lessons and search and is able to present the issues in a language anyone, not just the search community, can understand. It’s a killer tip therefore: watch this!