As a boy I grew up watching football a lot. And though I’m not a UK resident I did see a lot of Gary Lineker, England striker, Barcelona player. He was "the role model" for every player, never got a yellow card, always nice, yet succesfull. Yet I never dreamed (or wanted for that matter) about seeing him in his ‘birthday suite’. The former England captain, now BBC Match Of The Day anchorman, showed up in this commercial. 

So why post it here? Well, for one thing because it surprised me, second I believe this is one of those commercials which could go viral. I talked about linkbait the other day in a training session I did on search marketing. Here’s an example of some brilliant linkbait by Walkers Crips…