Author Archives: Bas van den Beld

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The progress of this weblog

Category:Weblog Tags : 

Bas van den BeldMaybe it is clear that in the past few months a lot of things have changed on this blog. A new header, a new format, new features and a number of things that have disappeared (including a few new features 😉 ).

This weblog has two functions: first off course informing visitors of this blog. I hope that the visitors will ‘take home’ or even ‘learn’ something on this blog when it comes to Internet marketing and/ or Internet project management. A starting point for looking at how you can best organize your online activities. In addition, this is also place where I can give my opinion, but also where I can try out things. And most of the time those ‘things’ are certain online features. For example, the ability to chat live with me on this weblog. Chances are that such a function will disappear again if it is not used enough. But hey, I’ve tried it.

In this post I would like to give a brief overview of all the possibilities that this blog is currently offering and what I still intend to do in the coming months with this blog. That way you as a visitor will get a picture of what you can expect this blog.

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  • 0

Feel like voting?

Category:Weblog Tags : 

Stem op mij op de Marcom top 100 The summer holiday for me is often just as new years eve. You make good intentions about what you want to do after the holiday. Work harder, work less hard or do more household chores are examples of those intentions.

For my blog I’ve also made a number of plans. Not only will I keep on improving this weblog (more on this later), I thought it was high time for those long-awaited notification in the Marcom 100. And that is what happened. It almost fell through because off the English part on the site (The Marcom is Dutch only), but from this moment on I am ‘electable’ with this blog for the Marcom. What that means? That you can vote on my blog if you are a member and that I probably will get more name recognition and related press releases from now on. Furthermore, not much more;). This does not mean that I don’t like to score high in the Marcom. Right now I entered as number 149 in the runners up section.

So do what you have to do: put www.basvandenbeld.nl in your favorites on your Marcom page! Are you not a member? No problem, just sign. For tips on other sites I can do the list: Besides off course basvandenbeld.nl: Dutchcowboys.nl Mobilecowboys.nl Searchcowboys.nl Dutchcowgirls.nl Or any other (Dutch) blog from my blogroll at the bottom of this website;)

Haal me uit de runners up in de top 100!


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Linkbuilding tips from experts

Category:search Tags : 

LinkbuildingEveryone wants (many) links. Links are a signal of life on the web. Others referring to you is recognition of your work. And for many, even more important: links are important for your findability in search engines (especially Google). With a few good links you can get a significant boost in traffic.

So everyone is looking for links. There are a number of experts in this field worldwide. Some of them are from The Netherlands and Belgium. Dave Lorrez of the website E-tail.be knew how to bring some of these experts ‘virtually’ together and questions them about linkbuilding.

The result is a very interesting post (in Dutch) with many things you can learn for everyone who is interested in linkbuilding. The experts Peter van der Graaf, Roy Huiskes, Bart De Waele, Eduard Blaquière, Joost de Valk, Martijn Anschütz, Wiep Knol and Alain Sadon ten questions were raised about linkbuilding:

1. How & Where to find links to Dutch sites
2. Linkbuilding for traffic or purely technical (PageRank)
3. What about link buying: themes sponsors, etc
4. So what are ‘good’ links
5. Does the Google toolbar PageRank have any valu. Is the Dutch Social Media world an option?
7. The importance of internal links on your website
8. Siloing and the rel = "nofollow" tag
9. Can we expect changes in the near future
10. Favorite tool linkbuilding

The experts give a few important tips which I do not withhold from you:

You do not need to have thousands of links. "A few good sites, with the right anchor text often works much better than a mass of links." (Says Roy Huiskes)

Do not buy links. "I advise my customers not in any way to start paying for links with the purpose of scoring higher in search engines." (Says Alain Sadon)

Pagerank is much less important than sometimes suggested. "It hardly plays a role since it is an indicator that has no accurate picture." (Says Martijn Anschutz)

Make sure that a link is an added value for those who click on the link, in other words, care for relevant links. "A link is ‘good’ if it adds value to visitors to the web page link." (Says Eduard Blaquière)

Finally, they share some tips on tools:
SEO Link Analysis Firefox plugin
SEO for FireFox
SEO-Spyglass
Web Developer
Yahoo Site Explorer
Hub finder
Link Diagnosis

And of course, Google itself…

The article gives a good overview of what you have to take in account of when it comes to linkbuilding and is therefore an absolute must for anyone who wants to start linkbuilding. Unfortunately, even here the ‘golden tip’ isn’t given, but it is certainly useful. So start reading!


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Ten things we can learn from… Going on a holiday

Category:Headline,Projectmanagement Tags : 
[lang_nl]Ik ben net terug van twee weken vakantie. Helemaal (nou ja bijna helemaal) offline geweest. Dat kan erg lekker zijn. En je doet er goede ideeën op. En sommige dingen vallen op. Zo viel me als projectmanager van internetprojecten weer eens op dat projectmanagement overal terugkomt. Niet alleen bij de bouw van een internetsite. Projectmanagement is bijvoorbeeld ook het goed managen van een vakantie. Regel je je zaakjes niet goed zal je vakantie tegenvallen. Regel je het wel goed heb je een leuke vakantie.

Ik ben dus net terug van vakantie. Het was heerlijk, maar op een aantal dingen had ik mijn ‘projectmanagement’ misschien wat beter kunnen doen. Ik kwam tot tien dingen die je kan leren van op vakantie gaan die gerelateerd zijn aan het projectmanagement rondom de bouw van een internetsite.[/lang_nl][lang_en]I just returned from two weeks holiday. Completely (well almost) offline. That can be very relaxing. You think of some good ideas and some things stand out. For example, I noticed as project manager of Internet, once again, that project management is everywhere. Not only in constructing a website. Project Management, for example, is also the proper management of a holiday. If you don’t manage your things your holiday will be a disaster. Manage it really good and you’ll have a great holiday.

So I just got back from holiday. It was delicious, but on a number of things I maybe should have done my ‘project management’ better. Therefore I came up with ten things you can learn from going on holiday related to project management around the construction of an Internet site:[/lang_en]

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Rule ‘Special’: know when to schedule a break

Category:Rules Internet Project management Tags : 

A very special rule this time. And a very short one: know when to schedule a break.

As a projectmanager you have to know when to gas up and when to slow down. A project cannot go at full speed througout the entire project. Therefore it is important to build in a relax-moment. Where you and your team can relax, look at the overview of the project and then start again with a breath of fresh air.

For me the moment of the break has arrived. I’m taking a break for two weeks to be exact. To go on holiday, relax and figure out all the things I will be doing in the next six months. I hope to see all readers of this blog back again at that time!

Bas van den Beld


Short bio

* Highly sought-after professional keynote speaker, trainer and strategist
* Awarded European Search Personality 2015
* More than 15 years of web experience
* Award winning consultant, trainer and professional speaker
* Founder of State of Digital
* Longer bio here