On this page you will get a look in the bookcase of Bas van den Beld. Some books identified and discussed. Click on a title for the book can be ordered with or Managementboek.nl Bol.com (affiliate). On this page I will also add links to the book-reviews I will be writing for this blog, Searchcowboys and Dutch Cowboys.
Books About Internet Marketing and Strategy
Author: Chris Anderson
Year of publication: 2006
Brief description:
Business models are changing, especcially when we use the Internet in our business. The unlimited (shelf) space makes that the offer on the web is unprecedented rich and that there is an independence of time and place for everyone. This creates a huge growing demand. On the Internet other distribution rules apply than in the physical world where, because of the costs, is only room for hits. Online, there is the ‘Long-Tail’ effect: the sale of small quantities of a large quantity of products provides a huge turnover. Based on experiences with, among other things Google, LEGO, Amazon, iTunes, eBay and Wikipedia Chris Anderson, editor of Wired, describes the main forces that underlie the LONGTAIL. He also gives tips on how you can successfully operate on a ‘Long Tail’ market.
Review of Bas van den Beld:
The book gives an excellent insight into the opportunities the Internet offers for the prospects of sellers. Less cost, more opportunities and thereby in the long term more sales. An absolute must for anyone who is interested in the web!
Books About Project Management
Projectmanagement for dummies
Auteur: Stanley Portny
Year of publication: 2003
Whether you are just now preparing for an important presentation or a task force with dozens of people together, project management means always taking into account schedules, budgets, deadlines – and stress. This friendly guide gives you the practical ‘how’ you need to take care of all those things, to go and get work done – on time and within budget.
Review of Bas van den Beld:
This book is particularly useful for an Internetproject that you start from scratch. This book helps you to get everyone in the organization on track. Keep in mind that you will spend a lot of time only on organizing the project, because this book really takes you step by step. That is certainly not wrong, especcialy if it is the first time that you manage such a project.
More books to come!!
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