This morning I talked at A4U Expo London. I talked for an hour about how to use Social Marketing to get the most out of Universal Search. By using the different channels, both online and offline you will get more out of Universal Search you would have ever imagined.

Here’s the presentation:

The video I showed in the presentation is the following (sheet 14), which actually tells the crux of the story:

I was fortunate to be invited twice to speak at the International Search Summit in London. This conference, organized by Webcertain, the company of Andy Atkins Kruger, is a small conference, but one which is very nice, partly because its not that big. You really get good information from different international speakers and you can really learn something there. At the last one in London I (with some others) was shortly asked about the conference. An opinion I was happy to give, you can find it below in the video. This is one conference I will come back if they ask me. And then off course I hope to see you there .

Today at the Emerce Travel Event 2010 I spoke about the future of search (in Dutch). I talked about Universal Search, how search engines are trying to grab the user intent and how you should handle that. It went really well and I was surprised about how many people showed up. It was standing room only and people were actually standing outside of the room listening to what I had to say, that was kinda cool .

Here’s my presentation on Slideshare:

Yesterday I made a very quick trip to London, I flew in on Wednesday afternoon, had a quick drink with my good friend and State of Search Nichola Stott and then went on to a Jazz club where I was invited by the organizers Andy Atkins Kruger and Gemma Birch from Webcertain. I had a great time there. A big compliment for the both of them.

The next day it was time for the conference, the International Search Summit. It was (again) a really, really good conference. Very well organized and a line up of impressing speakers who, something many organizers forget, were all complementary to one another, making the day very informative.

In the afternoon it was my turn to talk about Mobile Search in Europe. It’s not my main topic I usually discuss, but a topic I do work on quite a bit behind the scenes. Mobile, and mobile search in special, are a very much growing. If you don’t do it, you are crazy. I will put up a longer post on the subject on State of Search soon, but for now, here is my presentation:

This week I spent some time in Manchester for SASCON, a conference organized by a group of Manchester SEOs in an effort to attract attention to the fact that there is more than London when it comes to search marketing in the UK. After a day of conference (and two nights of networking and fun) we can safely say the organization has succeeded.

The conference was a big success  I think. There were many good speakers and the organizers did a great job in how they took care of the speakers. We as speakers all agreed on the fact they did that very good. Which is important when organizing a conference. I am already looking forward to next year, where the organisation wants to make things even better.

I was on two panels this show, the black hat / white hat panel and the Running a Pan-European Search Campaign panel. In the last one I did a presentation on how to handle the different cultural elements in Europe. It was in line with a post I did last year for Searchengineland. Below you can see the presentation on Slideshare.