There is a lot of discussion going on on how publishers can make money on the web. Because advertising is not working anymore, or at least there is not enough money made by it, some publishers are looking into the possibility of putting content behind closed doors and having people pay for it. If that is the answer (probably not) remains to be seen, but ok.
In the meanwhile, is advertising dead? Not yet, as far as I’m concerned. But to be honest, you don’t want the ads to be ‘in your face’. Product placement can than be an answer, but you can also just be creative. Today I stumbled across an add which I thought was made very smart, at least the way they present it is smart. It shows that as long as you are creative online advertising is not dead yet, far from I would say:
As said I spoke at the B2B Marketingforum yesterday in Amsterdam. It was an interesting day. My presentation went allright, I kind of got carried away a little and because I did in Dutch talked to much so I used the full amount of time I had. Could have kept going on for hours .
I talked about the changing SERPS and how we should act on that, making the most use out of it. I wrote about that on State of Search also. Below you can find my presentation, in Dutch so for those not speaking Dutch: here’s Google Translate, or just ask me
Today (Wednesday) I am speaking at a conference in my own home country for a change. In stead of traveling to New York, London or Berlin, this time I’m traveling a short bit, to Amsterdam.
There, in the Westergasfabriek the conference “B2B Marketing Forum” is organized. A conference which is very interesting for a couple of reasons: the crowd is all b2b, which makes it different from the search engine – crowd. Second I get to talk for 45 minutes on a subject very near to me: the changing SERPS and how to act on that. I wrote about this topic this week on State of Search.
If you happen to be in Amsterdam, be sure to drop by and take a look at the conference.
As said last time I wrote here I was going to SES New York. Much thanks for the sponsors Leapfish and SEOSamba! It was a quick visit to the States, in on Monday, out again on Thursday. Next time I want to stay on longer, because once again it was brilliant. SES New York was once again one of the highlights of the year. Why was it so brilliant? The two main reasons: content and people.
The content: First of all the content of the show. Though the set up of the program was largely the same as in London, in New York you could see the American view on things. Which is, in many cases, different than the European view. It was interesting to hear the different angles. In general the content was good. Off course there were some ‘bad’ ones, but most of the speakers and sessions were good.
The people: I met up with loads of friends again, which was very very nice. We had fun in the bar, the restaurant, the lobby and in and between the different sessions. And not just that. I met many new people again and have made lots of new friends. Which will make the next conference even more interesting . Continue reading The brilliance of SES New York →
“…I’ll make it, anywhere…” No, I’m not moving to New York, but yes, I am going there. This coming week its SES New York and I am very happy to attent! I found a couple of sponsors (amongst which Leapfish and SEOSamba) to support me in going there so I will be writing about and twittering about SES New York this week!
SES New York is THE biggest event to visit when it comes to search events and I was there last year, with amongst others Roy Huiskes, Johannes Markusse and Evert Veldhuijzen and had a fantastic time. This time sadly enough those guys won’t be coming along but I will be meeting up with a lot of good friends like Lisa and Jon Myers, Dave and Becky Naylor, Mel Carson, Matt McGowan and many more. And this time I will be looking to meet new people also!
My short bio
* I am a web and search consultant/strategist;
* I am a speaker at several international events about search and social media
* I do training sessions on search, social media, internet projectmanagement and more
* I am the owner of NetTraject
* I am owner of State of Search
* You can hire me to do training sessions, workshops, talks and presentations, strategy advice and more
* Want to know more? Here is my extended profile
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Today (Wednesday) I am speaking at a conference in my own home country for a change. In stead of traveling to New York, London or Berlin, this time I’m traveling a short bit, to Amsterdam.
