Speaking

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My speaking experience

I am a regular keynote speaker on different marketing and search events as well as for in company talks around the world. I have been speaking on major events like SES, SMX, A4U Expo as well as on smaller events like SASCON, ISSDomainfest, and have spoken at events in different parts of the world like UK, US, Iceland, Iran, Ukraine, Spain, Sweden, Germany and many more.

I have also been hired by companies like Bol.com, Sanoma and others to talk internally about marketing and search and social in specific.

Gemma Birch (ISS):

“Bas is always top of my list when it comes to recruiting speakers for our events. He knows his subject inside out and always delivers relevant, insightful presentations. Bas also brings great enthusiasm to the topics and understands his audience well.”

Presentation style

As a trained history teacher my talks are different from ‘regular’ speakers about online marketing related topics. The combination of history, psychology, new developments and marketing strategy and tactics, together with the art of story telling is a unique experience you are not going to forget soon.

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I am a keynote speaker who at the same time inspires, makes you think and let’s you understand where things are going, with a touch of humor. All talks will make you think, most of the times in ways you haven’t before. After seeing one of my presentations you will have new ideas and handles with which you can make these ideas into real marketing actions.

Curious about how I speak? Find my talk at the Dublin Web Summit here:

Example slide deck

My slide decks are always full of images which support the stories I tell. Therefore I hardly ever put presentations online anymore (because people wouldn’t understand without the story) but to give you an idea here is an example slide deck:

Job Bilsen – Conclusion – after a presentation I did for AEGON

“Bas has acquainted us with the added value of Social Media in a very inspiring manner. Remarkably, he is able to uncover the layer under the surface to give valuable insights.”

Topics of presentations you can book me for

As a keynote speaker I believe that there are different talks you should be able to choose from. Simply because every audience is different and has different needs. Therefore I will always change each presentation so it will fit the exact needs of that audience and the business or conference it is for.

The topics that you can choose from for my keynote presentations are:

Online Consumer Psychology

People’s behaviour is a very interesting topic to analyse, because people act in ways they don’t realise themselves. This makes that they make decisions based on their subconscious. Behaviour which if you understand it can be acted up on in marketing with stunning results as consequence.

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In this talk I address the psychology behind online consumer behaviour. Why do people respond good or bad to things they see on websites. How do people really act on social media? And why do people search the way they search? These questions can be answered by really looking at the psychology behind the behaviour. By understanding this psychology you will be able to much better understand the steps you need to take to optimise your online presence so the consumers will find you, see you and like you.

Who should see this presentation: CMO’s, Strategists, Marketing Managers, Online Marketers, Social Media Managers, SEO’s
Type of presentation: Inspiring, Strategical
Duration: 30 to 45 minutes

Influence Marketing

Many things people do are not their own ideas, but are based on what people around them are doing or saying. It’s in people’s nature to be looking at others and determining their needs based on that. This means people are highly influenced by others, whether its marketing, celebrities, experts or the people closest to them, like friends and family.

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In this presentation I will take a deeper look at Influence Marketing. How much of what we do is really influenced by others and how big of an impact does that have on our behaviour, both online and offline? If you as a marketer will understand the power of influence you will be able to use it in your advantage in your marketing campaigns. In the presentation I will also be showing lots of examples of how influence marketing is used within marketing already, both online and offline. After this talk you will understand the power of Influence Marketing and have handles to start using it yourself.

Who should see this presentation: CMO’s, Strategists, Marketing Managers, Online Marketers, Social Media Managers, SEO’s
Type of presentation: Inspiring, Strategical
Duration: 30 to 45 minutes

Social Search connection

spreken-ukraineDo we need to allocate our budgets for Social Media or do we still go for Search (PPC or SEO)? This is a question which many marketing departments are trying to answer. In essence however, search and social are very much connected. They enforce each other.

In this talk I am showing the connection between Search and Social in different ways: how the big players like Google and Facebook are making the connection, how the consumer is making this connection and how marketers are (or should be) making this connection. The talk will give you direct insights into what you want to be doing to make full use of both Social and Search.

Who should see this presentation: Online Marketing Strategist, Marketing Managers, Online Marketers, Social Media Managers, SEO’s
Type of presentation: Inspiring, Strategical, Tactical
Duration: 30 to 45 minutes

Aaron Kvitek – Oversee- Domainfest

“We were very happy to have Bas as the keynote speaker at our DOMAINfest Europe conference in Prague. His presentation on “The Future of Search” included examples of how search has changed for both the user and online marketer. Based on these examples, he offered helpful advice on how the online marketers in our audience should evolve their SEM and SEO strategies”

The future of Online Marketing

We are in the middle of a Digital Revolution. Things change all the time, new products show up, new devices and with that new possibilities. This means marketing is changing with it. We no longer are sending out messages and hoping someone will see them and act on them. But with all these changes we’d like to know where things are going, how should we change our marketing strategy so it will be future proof?

In this presentation I will show you which developments are happening and how important these developments are for online marketing. The talk will give you a great insight into the future and will inspire and bring you ideas to future proof your Online Marketing Strategy.

Who should see this presentation: Higher Management, Marketing Management, CMO’s, Strategists, Marketing Managers, Online Marketers
Type of presentation: Inspiring, Strategical
Duration: 30 to 45 minutes

Understanding your target audience

Do you really understand what your target audience is like? Do you really know how you could create the best campaigns which exactly meets the expectations of your target audience and make them move in the direction you want them to? Do you even know who your target audience is?

These are extremely important questions you need to be able to answer with a ‘yes’ if you want to have a successful (online) marketing strategy. But most marketers will answer most of these questions with a ‘no’.

In this presentation I will show you the importance of knowing your target audience, how you should approach it strategically and I will give you direct applicable tactics and tools you can use to find your target audience, analyse your target audience and understand your target audience.

Who should see this presentation: CMO’s, Strategists, Marketing Managers, Online Marketers, SEO’s, Social Media Managers, Analysts
Type of presentation: Inspiring, Strategical, Tactical
Duration: 20 to 35 minutes

spreken-basBlogging

Blogging is considered one of the most important parts of online marketing, since it will give presence to your business, brand or your personal brand. But blogging isn’t easy. It takes time and effort and only when done right it will pay off.

I have been blogging myself, setting up blogs and running (big and small) blogs like State of Search, State of Digital and other blogs for almost a decade. In this presentation I will give you insights into my experience and with that experience I will give you direct applicable tactics and tools you can use to start blogging yourself or create a blogging strategy for your business or clients.

Who should see this presentation: CMO’s, Marketing Managers, Online Marketers, SEO’s, Social Media Managers, Consultants, Agencies
Type of presentation: Inspiring, Strategical, Tactical
Duration: 20 to 35 minutes

I can be scheduled for speaking in different areas. I can speak in front of big audiences, but I also have talks which are perfect for smaller audiences. For each talk I will make it fit for that specific audience, so no one talk is exactly the same.

Get me to speak

Schedule me to speak at your event or company by contacting me now!

Find out how others think about my speaking.

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