I always like to make comparisons to get things clear for the people I’m talking to. Apparently Li Evans likes to do that as well.

With her post about a Bon Jovi concert she visited she makes a nice comparison with what things you should focus on in Internet Marketing.

She saw how Bon Jovi treated its fans and compared it to the way we should treat our ‘fans’ on the web. She comes up with seven issues:

• Get Your Message Heard and Understood
• Can Everyone See the Show?
• Distractions From the Real Message
• Get the Crowd Involved
• Using the Familiar to Introduce the New
• Change is Good!
• With Age Comes Experience

All issues we can agree on I think. Read what she says about these issues in her post on Searchmarketinggurus.

I’m curious about what you think. Which items would you add?

This weekend there was a lot of rumor about the report on the problems at the football club Ajax. On Friday the report leaked to a number of journalists. On Sunday it was presented.

One of the many criticisms heard was that Ajax is no longer the ‘open club’ of the past but is a closed organization. This, they say, has everything to do with the IPO of the club.

Ajax is still not really open about the follow up of the report. The President yesterday did not answer any questions dealing with the consequences of the report. Still there was some openness: the dissemination of the report. Ajax placed a PDF of the entire report on its website. At least that is openness.

Anyone can now read the report. That would not have been possible 20 years ago. Long live the medium Internet!

Read the whole report in PDF format (see also website Ajax)