I ran into this video which gives a nice insight in why some believe the Google Sandbox is bad for business:

But what is it really? Google’s definition is: Continue Reading »

Everybody hates commercials. There’s no television show I can put on without first having to see commercials. But why are these commercials so annoying? After all they are important. They pay for the programs and make sure we want to buy what we buy. After all, would you have bought that Samsung tv if Samsung hadn’t advertised for it?

There is a change going on though. People don’t want to be ‘forced’ to waych commercials. They want to choose if and when they watch them. Therefore commercials on YouTube are watched more often. Besides that, commercials have to be a lot more creative.

The video I found on YouTube is in my opinion a great example of ‘advertising 2.0′. This kind of commercial makes me happy. T-Mobile is giving the right example. It brings people together to do a fun thing (in this case singing) and make the ‘brand’ T-Mobile a fun brand.

It’s not the first time T-Mobile has done this. Earlier this year they did a probably even better one, with dancing.

Just before my daughter was born I did a presentation about the use of online social networking in front of a group of Dutch "offline" managers. The presentation (in Dutch) can be seen on my Dutch blog.

One of the things which is always difficult is to explain to those who are not familiar with the subject what social networking actually is and what the benefits are. That’s why I like Common Craft so much. These guys know how to explain things easy:

I found this video featuring SEO Strategist Jessica Bowman. She talks about what can go wrong in SEO projects. And as we all know, we can learn from our mistakes .

Good project management depends on a lot of factors. Therefore its good to set some rules . But tips like these in this video also are well worth listening to!