- by @basvandenbeld

Tag Archives: content

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The right content at the right time to the right audience: my talk at #theinbounder Valencia

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Last week I presented at the Inbounder Conference in Valencia. It was the second time I was there. Last year one of my industry friends, Gianluca Fiorelli, organised the event for the first time. Then for about 150 people. This year, he outdid himself. Over a 1,000 attendees visited an amazing venue to listen to a list of top quality speakers.

Gianluca brought together ‘his friends’ for an epic two days in the “Ciudad de las Artes y las Ciencias”, the science museum, in Valencia. Great people, great content and what a venue!

Just take a look at some of the pictures:

I myself got to speak about content. I talked about how we are ‘polluting’ the web with so much bad content. Content that doesn’t make sense. It was a cry out for change. Not just create content because “Content is King”, but create content because it will help your audience and your business.

I am a strong believer in the principle of creating only what has a purpose. If a piece of content doesn’t have a purpose, it is useless. These purposes can differ. Content to give people a warm feeling of the brand. Content to education and content to persuade for example. This overview is important with that:


My deck with slides can be seen here:

Are you interested in learning more about this? Do get in touch, I offer different options to train or consult your organisation to get this done!

See for more training options here:

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Writing for search engines

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"Content is king, the rankings will follow." That is a judgement that is often done by people who just do not understand SEO completely. Of course, good content is the beginning of good search engine marketing because otherwise it makes no sense to optimize a page. But there really has to been something more …

But back to the content: the problem which pops up is "how do you get good content"? When writing the content, there are many things you need to look out for. In this video some of these things are discussed. Very useful.



Are you interested in hiring Bas, either as a speaker for your event, as a trainer or as a consultant for your business?