- by @basvandenbeld

Tag Archives: Events

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The right content at the right time to the right audience: my talk at #theinbounder Valencia

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Last week I presented at the Inbounder Conference in Valencia. It was the second time I was there. Last year one of my industry friends, Gianluca Fiorelli, organised the event for the first time. Then for about 150 people. This year, he outdid himself. Over a 1,000 attendees visited an amazing venue to listen to a list of top quality speakers.

Gianluca brought together ‘his friends’ for an epic two days in the “Ciudad de las Artes y las Ciencias”, the science museum, in Valencia. Great people, great content and what a venue!

Just take a look at some of the pictures:

I myself got to speak about content. I talked about how we are ‘polluting’ the web with so much bad content. Content that doesn’t make sense. It was a cry out for change. Not just create content because “Content is King”, but create content because it will help your audience and your business.

I am a strong believer in the principle of creating only what has a purpose. If a piece of content doesn’t have a purpose, it is useless. These purposes can differ. Content to give people a warm feeling of the brand. Content to education and content to persuade for example. This overview is important with that:


My deck with slides can be seen here:

Are you interested in learning more about this? Do get in touch, I offer different options to train or consult your organisation to get this done!

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Friends of Search, Iceland and workshops – My month in January and my February plans

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It feels like last weekend that the New Year started. Yet January is almost over. Where has it gone? It seems like the first month of what is going to be a very interesting year has flown by. The month has been very busy. And guess what, I haven’t even been out of the country!

Where last year I spent many hours on a plane, my plan was to this year do a bit less traveling. The travel I will do would be very focused. And don’t worry, I’ll get on that plane soon, because there are many things planned in the upcoming months. More about that in a minute. First I want to quickly look back onto the last month.

What have I been doing?

As said, I haven’t been out of the country, but that doesn’t mean I’ve been doing nothing. Actually, I’ve been so busy that part of my plan for January I couldn’t even get done! My plan was to make a lot of mileage on my book that I’m finally writing. Now I’ve made some progress this month, but I have to admit, I wanted it to be more. The reason for the ‘delay’ however was good and it will benefit the book as well.

This month I’ve been doing a lot of workshops in The Netherlands. Next to my regular sessions, there’s been a workshop at a Dutch Insurance company, helping them get ready for a new website they are developing. This session was very interesting because of the field, the insurance field is a very competitive one as well as very seasonably influenced. There’s also been a workshop for a foundation that supports Autism, helping them get a first grip on who they are targeting with their several different websites. There will be a follow up on that as well. And there has been a great workshop with Sports Marketers, something I also did last year, but this year with a new group. The exciting things about these workshops is not just helping people, it’s also meeting new people and learning from them as well. Each industry is different and within each industry there are differences as well. Very valuable!

I’ve also done a webinar this month with Startup Istanbul (where I’m hoping to go in October) and I’m speaking to a group of retired High Level Executives, which is exciting for many reasons, one of them being that my dad is in the room!

What’s to come in February

January has been busy and by the looks of it, the upcoming month(s) will be as well! Just looking at February I can see a few things to be very excited about. Again there are workshops (one for a team of doctors and medical experts, talk about differentiation!) and I’m speaking again. Two conferences I’d like to highlight here for February:

Friends of Search

On February 11th I will be in Amsterdam the entire day to be hosting “Friends of Search”. The entire day I will be presenting and asking questions to people on stage. Most of them will be actually my friends! This event, organised by the Dutch DMA and IAB, was one of my highlights last year. This year it looks to be awesome again. Just look at the line-up. There is Lee Odden, who I haven’t seen in ages, so I’m really looking forward to seeing him again. There are Wil Reynolds and Larry Kim, extremely knowledgeable and likeable people. And there are the amazing Emily Grossman, Stacey MacNaught with whom I always love spending time and listening to. And I’m looking forward to seeing Martijn Scheijbeler from The Next Web on stage, not to mention all the other great speakers. It’s going to be an exciting day.

Who will be there? (I think there are s few tickets left)

RIMC 2016

The evening of Friends of Search I will be returning to the world of traveling. I’m flying to Reyjavik for the yearly return of RIMC! I’m always excited to see my good friend Kristjan Hauksson, who’s organised this conference for 11 years already. The past few years I’ve been lucky enough to be part of it. Again I will be hosting the day, but this year I will also be speaking, closing the conference with a bang!

It will be great to see old friends again, like Dave Naylor, who I haven’t seen in a while and of course Russell, Matt, Pierre Far and I’m really excited that State of Digital’s Sam Noble will be speaking!

February looks to be amazing again. It will probably fly by even faster than January (it has less days anyway), but luckily this year is a leap year, so we win a day ;-). Oh and I’m going skiing in February as well, my favourite holiday!

Where will you be this month? Am I going to see you somewhere? Let me know, be great to catch up!!!

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A Week in San Francisco

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So my plan was to give some more updates on what I am doing , where I am speaking and what I’m writing about on different places. I should really do that right? 🙂

Well you might want to hear about the week I spent at SES San Francisco this month. I was there as part of an expert roundtable, I did some blogging and I was there together with three people from Lindex. They ‘took me in’ as part of their family and I thoroughly enjoyed that. It was nice because it was a different experience than I usually have on conferences.

One nice thing about being in San Francisco was the fact that I got picked up from the airport by Dennis Goedegebuure, a well known Dutch SEO who made a good career for himself in San Francisco. He even took a picture of my plane landing (see below). It was great seeing him again, and begin picked up made me feel like a VIP. Dennis even wrote about it on his blog.

I also wrote a post about being in San Francisco for the Linkdex blog. The intro is here, the rest of the post you can read on the Linkdexblog. Please do 😉

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My presentation at SASCON: Running a Pan-European Search Campaign: More than (key)words

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This week I spent some time in Manchester for SASCON, a conference organized by a group of Manchester SEOs in an effort to attract attention to the fact that there is more than London when it comes to search marketing in the UK. After a day of conference (and two nights of networking and fun) we can safely say the organization has succeeded.

The conference was a big success  I think. There were many good speakers and the organizers did a great job in how they took care of the speakers. We as speakers all agreed on the fact they did that very good. Which is important when organizing a conference. I am already looking forward to next year, where the organisation wants to make things even better.

I was on two panels this show, the black hat / white hat panel and the Running a Pan-European Search Campaign panel. In the last one I did a presentation on how to handle the different cultural elements in Europe. It was in line with a post I did last year for Searchengineland. Below you can see the presentation on Slideshare.

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“If I can make it there…”

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“…I’ll make it, anywhere…” No, I’m not moving to New York, but yes, I am going there. This coming week its SES New York and I am very happy to attent! I found a couple of sponsors (amongst which Leapfish and SEOSamba) to support me in going there so I will be writing about and twittering about SES New York this week!

SES New York is THE biggest event to visit when it comes to search events and I was there last year, with amongst others Roy Huiskes, Johannes Markusse and Evert Veldhuijzen and had a fantastic time. This time sadly enough those guys won’t be coming along but I will be meeting up with a lot of good friends like Lisa and Jon Myers, Dave and Becky Naylor, Mel Carson, Matt McGowan and many more. And this time I will be looking to meet new people also!

I will also be doing a live radioshow coming from the Webmasterradio booth at SES where Brasco will be running things. We’ll try to get Roy in as well! I’ll keep you posted on Twitter (both personal and StateofSearch), maybe here but mostly on State of Search! Be sure to check it out!



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