Netflix Type Publishing: 5 Years of SEO
Category:PublishingI’m trying out something new and very special today on State of Digital:
I’m posting not just 1, but 8 (!) articles at the same time. ‘Netflix style publishing’ to give readers all they need around one topic at the same time, no wait, no searching, it’s just there.
In this case I to experts and looked back on 5 years of SEO and looked at these topics:
- Hummingbird and Knowlegde Graph
- The impact of Mobile
- The Panda and Penguin updates
- The SEO’s nightmare: Not Provided
- The changing SERPS: Personalisation, Localisation and more
- The biggest changes to an SEO’s job
- The most important part of an SEO’s job
- Overview of all
Why this style?
I’ve been looking at the behavior of people and am starting to see more and more that people want to have one place from which they have a starting point around a topic and work from there. Also it seems as if people don’t want to wait. This means posts that go one by one where people have to wait a day are becoming less interesting.
So I decided to test it out. I was writing an article on the changes in SEO (one of those end of the year articles) where I got a lot of opinions from experts in. When writing I started noticing that the article would be too long s it became two, then three articles.
At that point I realised I could try out something new here: publish multiple posts at the same time, giving the readers the option to choose what to read and when, around the same topic.
So instead of just writing down the quotes from the experts I started to organise it by topic and with that came these 8 articles.
I’m curious to see how this will be received and if it has future, so do let me know what you think of this style of publishing! I already noticed that publishing this many at once could make some social ‘noise’, so we’ll have to see how that goes. I could also choose to publish one via social and don’t share the others on social.
Any way, do let me know what you think of this type of publishing!
