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The right content at the right time to the right audience: my talk at #theinbounder Valencia

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Last week I presented at the Inbounder Conference in Valencia. It was the second time I was there. Last year one of my industry friends, Gianluca Fiorelli, organised the event for the first time. Then for about 150 people. This year, he outdid himself. Over a 1,000 attendees visited an amazing venue to listen to a list of top quality speakers.

Gianluca brought together ‘his friends’ for an epic two days in the “Ciudad de las Artes y las Ciencias”, the science museum, in Valencia. Great people, great content and what a venue!

Just take a look at some of the pictures:

I myself got to speak about content. I talked about how we are ‘polluting’ the web with so much bad content. Content that doesn’t make sense. It was a cry out for change. Not just create content because “Content is King”, but create content because it will help your audience and your business.

I am a strong believer in the principle of creating only what has a purpose. If a piece of content doesn’t have a purpose, it is useless. These purposes can differ. Content to give people a warm feeling of the brand. Content to education and content to persuade for example. This overview is important with that:

basvandenbeld-Valencia-Inbouder-2016-content-types

My deck with slides can be seen here:

Are you interested in learning more about this? Do get in touch, I offer different options to train or consult your organisation to get this done!

See for more training options here: http://www.basvandenbeld.com/training/


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