Saying Goodbye To the Ambassador Title

Saying Goodbye To the Ambassador Title

It has been a great ride. But now it is time to move on. As of immediately I will be saying goodbye to the title “Social Marketing Ambassador” for the Dutch DMA.

For the past year I have been working part time for the DMA setting up the Social Marketing activities of the Association. We have set up clinics, set up special Social Marketing Group, a new website and I’ve been talking to and helping members of the DMA making “Social” more part of their everyday life.

As said, I have done this part time, the other part of my work life has been dedicated to speaking, strategy advice, doing workshops and State of Search. All these elements have become so successful that it became hard to combine both of them. And even though I loved working at the DMA with the people there I wanted to expand my personal business. I therefore chose to go in that direction, a direction I love very much and suits me like a perfect glove. Training, speaking and writing is who I am.

I will not leave the DMA entirely. We have agreed that I will stay on as an external adviser and I will continue to be doing clinics for them. I look forward to that, also because it fits into all the other stuff I do.

I will continue to work on the fine line between search and social: findability on the web. And I will do great things there, starting with State of Search this week at A4U Expo :).

I want to really thank the team at the DDMA. They are a truly great team who doesn’t get enough credit for everything they do.

Byebye AmBASsador (sorry Dom, the title is gone), Hello Bas 🙂