Training Social Search at the International SEO School

Training Social Search at the International SEO School

As you know I am originally a trained history teacher. That means that in many of my talks you will find references to historical events. Since my parents were both teachers, it also means that it is ‘in my genes’ to be a teacher. It therefore makes sense that I do training sessions.

Since quite a few years now I have been giving training sessions in different areas of online marketing. I have trained about search, about social and about online marketing in general. All for different training agencies. Most of them in the Netherlands, some outside.

One which is ‘new’ however is international and will be given in no other place than the beautiful city of Barcelona. There I will, several times a year, be training people in the subject of social search, with an international sauce to it on the International SEO School.

In these training sessions I will talk about how Social is affecting search and vice versa, but I will be taking a special look at how that is internationally. Do you need to treat people in the Netherlands and different when it comes to social search than in for example Spain or the US? The answer I can give you already: yes.

The training is part of the International SEO School, which is set up by the lovely people over at Webcertain, also organisers of the International Search Summit, where I’ve spoken several times already.

What will be the program?

I will be sending out a more specific program soon, but in general the program looks like this:

Day 1: Strategy

• What is social? How do countries differ?
• How do search and social connect?
• Google and social search
• International differences and factors in social search

Day 2: Implementation

• Target audiences: determining, finding and targeting specific audiences
• Organisational fit: How to make it work in different organisations and different countries
• Measurement and Reporting: What you should measure, and how

Day 3: Tactics

• Getting social visible in SERPs
• How to use Google+ for social visibility
• Combining Universal Search and social

Interested in joining in? Head over to the International SEO School’s website and register!