The EC soccer are on its way: time for great commercials (1)
Category:UEFA
In June the European Championships Football begin in Austria and Switzerland. Such a tournament means more and more advertising, both online, offline and on television. I will try to highlight some of the online actions around the championship. Hereby I will certainly look at the cross-and multi-media dimension of the actions and commercials. Also I will look at what they do for search.
In the first part, I would like to show an add that is not has not so much an online character but which provides every ‘boys’ imagination: Take It To the NEXT LEVEL of Nike. Here you can see through the eyes of a footballer how he gets to a higher level. Very nice. Just because it’s so beautiful is the first in the series …
