Online advertising is not dead yet
Category:OpinionThere is a lot of discussion going on on how publishers can make money on the web. Because advertising is not working anymore, or at least there is not enough money made by it, some publishers are looking into the possibility of putting content behind closed doors and having people pay for it. If that is the answer (probably not) remains to be seen, but ok.
In the meanwhile, is advertising dead? Not yet, as far as I’m concerned. But to be honest, you don’t want the ads to be ‘in your face’. Product placement can than be an answer, but you can also just be creative. Today I stumbled across an add which I thought was made very smart, at least the way they present it is smart. It shows that as long as you are creative online advertising is not dead yet, far from I would say:
