Tag Archives: search

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This week: going to Manchester for Sascon

Category:speaking Tags : 

This week is another week of traveling. Conference season continues with a trip to Manchester this week. Although right here, in my ‘home town’ (I don’t live there anymore, but it still feels like home) Amsterdam one of the best conferences in Europe takes place: The Next Web. This conference I used to cover for Dutch Cowboys a few years ago and it really is a great conference, which is organize by a ‘few good men’ Patrick, Boris and Arjen. Anyone in the Netherlands this week I urge them to go and buy a ticket and head over to the conference. But as said, I won’t be there myself. If you want to meet up with me, I will be in Manchester this week. There I will be speaking at SASCON, a conference which is organized by a group of Manchester SEOs who believe that the north of England also needs a good conference. And by the looks of it, they have succeeded. The line up of speakers is very very good, they even got Joost de Valk :). I will be discussing international search. In my talk I will be looking at the differences within Europe, in the line of what I wrote about before on Searchengineland and something which will be published there this Tuesday. I’m very much looking forward to the conference. Be sure to check out what we write on State of Search and listen to our radioshow which we’ll be trying to do from Manchester this week!


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I got interviewed (in Dutch ;) ) on the future of Search

Category:Interview Tags : 

A couple of weeks ago I spoke at the B2B Marketing Forum on the changes we are seeing with the SERPS and how we should act on it. The subject was all about the future, where are the search engines going. After that session I got interviewed by a Dutch people search engine, 123 people. You can find the interview below. They also wrote out the entire interview here. The interview is in Dutch so if you want to understand it and are not Dutch, here’s te version which is translated using Google Translate (which has its usual quality so you are warned…).


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Google is not always right

Category:search Tags : 

Google is the ‘best’ search engine out there, at least that is what most people believe. Why? Because Google gives back the most relevant results. Or do they? Sometimes even Google ‘messes up’ so to speak. When looking for an image to go along a post about blogging I wrote today on State of Search I found these remarkable results:

Quite remarkable is it? There must be a logical explanation, maybe its personalized search, but most probably its because there are so many people blogging about their cats. 😉

Of course I also checked this search on Bing Images (which looks much better than Google’s by the way) and to be fair: they didn’t give me the results I wanted either, but they didn’t find that much cats as Google did… It’s time for search engines to implement the user intent they have been talking about lately.


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News and Search panel at SES Amsterdam

Category:Events Tags : 

Next week SES returns to Amsterdam. After a very succesful first episode last year the conference returns to the Dutch capital with an impressive line up. Next to several great Dutch speakers we also welcome more international speakers like Bill Hunt and Dixon Jones.

I myself will be leading the panel “News and Search”, which features Brent Payne and Julian Sambles (of the Daily Telegraph). The session will have a Q&A in it in which we will discuss the combination of news and search. I’m very much looking forward to this session because we can really dive into the subject. A subject which is very near to me.

I’m preparing the session now, so if you have any input, please let me know: what are your issues / questions when it comes to news and search? What would you like to hear from these two big names in the industry? Let me know!


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Search in Holland: my presentation at the International Search Summit

Category:speaking Tags : 

Last week I was invited by Andy Atkins Kruger of Webcertain to talk on the International Search Summit in London. He organizes this event to give people a better view on international and multilingual Search. The event was very well organized (credits to Gemma Birch) and also had a very good line up of speakers. Amongst others Bill Hunt, Motoko Hunt, Dixon Jones, Will Critchlow and Kristjan Mar Hauksson made their appearance. I was very impressed with the quality of speakers and especially liked the talks of Motoko Hunt and Ching-Yun Huang about search in the far East, Japan and China.

In the afternoon it was my turn to do a talk about Search in Holland. I took a little different approach then most other speakers. The angle I took was somewhat cultural. I took the audience by the hand explaining them what Dutch are like and how that translates to the web and search. It was somewhat of a detour but that was intentional because I believe that if you don’t know who you’re optimizing for you won’t succeed.

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Short bio

* Highly sought-after professional keynote speaker, trainer and strategist
* Awarded European Search Personality 2015
* More than 15 years of web experience
* Award winning consultant, trainer and professional speaker
* Founder of State of Digital
* Longer bio here