Today (Wednesday) I am speaking at a conference in my own home country for a change. In stead of traveling to New York, London or Berlin, this time I’m traveling a short bit, to Amsterdam.

There, in the Westergasfabriek the conference “B2B Marketing Forum” is organized. A conference which is very interesting for a couple of reasons: the crowd is all b2b, which makes it different from the search engine – crowd. Second I get to talk for 45 minutes on a subject very near to me: the changing SERPS and how to act on that. I wrote about this topic this week on State of Search.

If you happen to be in Amsterdam, be sure to drop by and take a look at the conference.