EC specials: EC football pool of L’Oreal Paris Men Expert and International Soccer
Category:UEFA
Website: http://www.vi-ekpoule.nl/
By: Voetbal International and L’Oreal
Voetbal International is the first place where you can expect specials around the European Championships Football. And indeed you can already see the contours of the championship on the site.
The opening of the website is these days dominated by advertisements. You need to pass a "splash page”, an advertising page, before you can click to the website. In recent days the splash page was dominated by VI-EC-pool.
Meanwhile, the al-page splash has another destination. The VI-EC-pool is now accessible through a banner on the site itself.
The banner leads you to a separate website, http://www.vi-ekpoule.nl/. On this site you can do a lot around the European Championships. The most important thing is the age-old principle of predicting the results. Ever since the existence of sports predictions are made and I think almost everyone has played in a Football pool game with friends before.
There are many sites on which you can take part in a Football pool. This website is one of them. This site provides many possibilities in this regard. You can participate as individuals or as a group. So with your friends you can, whether or not in a closed area, play your own game.
VI actually build a real community here. You can, in addition to providing forecasts take a look at predictions of others, build a profile and change it (what strikes me is that as one of the two messenger choices given one of them is ICQ). A nice thing is that you can create a group where you can choose your own URL (www.vi-ECpool.nl/yoururl).
Of course, the site contains the usual information about Football. The match schedule, the latest news on the VI website and statistics from the European Championships.
It would be no specials-website if the site was not punctuated by commercialism. L’Oreal is the main sponsor who attached its name to the special. Actually L’Oreal offers nothing more than some of the prizes you can win, two times 25 packages of male grooming products. This gives L’Oreal a nice exposure on this site. L’Oreal focuses mainly on male grooming products on this site, thereby ignoring the loads of women interested in the game.
It is not the most eye-catching ‘special’ about the European Championships, but one that will be widely used, making it for L’Oreal an interesting deal.
These postings are part of the series on EC specials. For more postings look at the specials page.
