Tag Archives: commercials

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EC Specials: Answer questions at Play Like a Champion

Category:UEFA Tags : 

EK-acties: beantwoord vragen bij Play Like a Champion - EC Specials: Answer questions at Play Like a ChampionThe summer is usually a time when there is nothing much to see on television. There is a lot Sports on though, with annual events such as Roland Garros, Wimbledon and the Tour de France. In a year like this one there are also the European Soccer Championship and the Olympic Games. That provides a lot of ‘new’ TV-shows.
Play Like a Champion

One of those new shows is "play like a champion ‘ that is broadcasted daily at 19.30 on Channel 3. At the slot of ‘De wereld draait door". The program is an old-fashioned football quiz presented by Jack van Gelder. Each day (well, everything is taped on 1 day, but we get to see only 1 per day) four ‘Dutch’ celebrities join in to answer questions about the game of Football.

The TROS, responsible for the program, has a good online sequel to the action. On the website http://www.playlikeachampion.nl/ can you participate in the quiz. It is a wonderful paradise for people with a lot of knowledge about football.

If you sign in to the website you get access to all parts of the website. You can have your own distinctive profile where you can specify what your favorite line up for the Dutch team is, what your favorite club is and share even more football details about yourself. Also you get a personal avatar that you can dress in and various styles with European shirts.

Jack van Gelder legt uit - explanation by host

On the website Jack van Gelder can give you a tour. There are several game-types available on the website. Like for example in the Vi-EK poule you can choose to play in their own groups set up, ‘clubs’. This is the’2 .0 effect’ put back into operation: You can invite your friends. You can also ‘just’ play ‘against’ strangers.

You will be divided into ‘divisions’ following your results, allowing you to play against ‘equal opponents’. You get 15 seconds to answer a multiple choice question. The quicker you answer, the more points you get. You can choose from various categories of the questions.

Een vraag uit Play Like a Champion

It is best to play with others. On your own it gets boring quickly, but against others the game element plays an important role.

The site offers a number of additional features: an online magazine with a ‘Question of the day’ and interviews with players. And here you can as well read the last news about football, provided by AD Sportwereld. And of course you can also win things: a shirt of the Dutch national team. By answering the viewers question correctly everyday you have chance at winning a shirt.

Playing the game

Winnaar van de quiz

It is a wonderful site that is a good follow up to the tv-show. The nice thing is that you can also make suggestions for questions. Too bad that the question will not be used on television, because everything is already pre-recorded. That would really User Generated Content!

I did pretty good, how did you do? Let me know!


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EC specials: EC football pool of L’Oreal Paris Men Expert and International Soccer

Category:UEFA Tags : 

EK actiesWebsite: http://www.vi-ekpoule.nl/
By: Voetbal International and L’Oreal

Voetbal International is the first place where you can expect specials around the European Championships Football. And indeed you can already see the contours of the championship on the site.

  

Actie website VI en L'Oreal

The opening of the website is these days dominated by advertisements. You need to pass a "splash page”, an advertising page, before you can click to the website. In recent days the splash page was dominated by VI-EC-pool.

Meanwhile, the al-page splash has another destination. The VI-EC-pool is now accessible through a banner on the site itself.

Splash page L'Oreal actie Voetbal International
The banner leads you to a separate website, http://www.vi-ekpoule.nl/. On this site you can do a lot around the European Championships. The most important thing is the age-old principle of predicting the results. Ever since the existence of sports predictions are made and I think almost everyone has played in a Football pool game with friends before.

There are many sites on which you can take part in a Football pool. This website is one of them. This site provides many possibilities in this regard. You can participate as individuals or as a group. So with your friends you can, whether or not in a closed area, play your own game.

VI actually build a real community here. You can, in addition to providing forecasts take a look at predictions of others, build a profile and change it (what strikes me is that as one of the two messenger choices given one of them is ICQ). A nice thing is that you can create a group where you can choose your own URL (www.vi-ECpool.nl/yoururl).

banner L'Oreal & Voetbal International actie

Of course, the site contains the usual information about Football. The match schedule, the latest news on the VI website and statistics from the European Championships.

It would be no specials-website if the site was not punctuated by commercialism. L’Oreal is the main sponsor who attached its name to the special. Actually L’Oreal offers nothing more than some of the prizes you can win, two times 25 packages of male grooming products. This gives L’Oreal a nice exposure on this site. L’Oreal focuses mainly on male grooming products on this site, thereby ignoring the loads of women interested in the game.

It is not the most eye-catching ‘special’ about the European Championships, but one that will be widely used, making it for L’Oreal an interesting deal.

These postings are part of the series on EC specials. For more postings look at the specials page.
 


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The EC soccer are on its way: time for great commercials (1)

Category:UEFA Tags : 

Actie banner specials EK VoetbalIn June the European Championships Football begin in Austria and Switzerland. Such a tournament means more and more advertising, both online, offline and on television. I will try to highlight some of the online actions around the championship. Hereby I will certainly look at the cross-and multi-media dimension of the actions and commercials. Also I will look at what they do for search.

In the first part, I would like to show an add that is not has not so much an online character but which provides every ‘boys’ imagination: Take It To the NEXT LEVEL of Nike. Here you can see through the eyes of a footballer how he gets to a higher level. Very nice. Just because it’s so beautiful is the first in the series …

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