My presentation at SASCON: Running a Pan-European Search Campaign: More than (key)words
Category:speakingThis week I spent some time in Manchester for SASCON, a conference organized by a group of Manchester SEOs in an effort to attract attention to the fact that there is more than London when it comes to search marketing in the UK. After a day of conference (and two nights of networking and fun) we can safely say the organization has succeeded.
The conference was a big success I think. There were many good speakers and the organizers did a great job in how they took care of the speakers. We as speakers all agreed on the fact they did that very good. Which is important when organizing a conference. I am already looking forward to next year, where the organisation wants to make things even better.
I was on two panels this show, the black hat / white hat panel and the Running a Pan-European Search Campaign panel. In the last one I did a presentation on how to handle the different cultural elements in Europe. It was in line with a post I did last year for Searchengineland. Below you can see the presentation on Slideshare.
