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Why SEO seems expensive

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Through Dutch Cowboys I ran into another great describing picture from Elliance. You often hear that SEO (search engine optimization) is very expensive. And I too notice that clients are somewhat reluctant when it comes to starting with SEO. In the end is does pay out however. Especcially compared to advertising. Elliance shows that in this picture

 Organic vs paid search

This posting in Dutch


Short bio

* Highly sought-after professional keynote speaker, trainer and strategist
* Awarded European Search Personality 2015
* More than 15 years of web experience
* Award winning consultant, trainer and professional speaker
* Founder of State of Digital
* Longer bio here