“Advertising 2.0”: it makes me happy

“Advertising 2.0”: it makes me happy

Everybody hates commercials. There’s no television show I can put on without first having to see commercials. But why are these commercials so annoying? After all they are important. They pay for the programs and make sure we want to buy what we buy. After all, would you have bought that Samsung tv if Samsung hadn’t advertised for it?

There is a change going on though. People don’t want to be ‘forced’ to waych commercials. They want to choose if and when they watch them. Therefore commercials on YouTube are watched more often. Besides that, commercials have to be a lot more creative.

The video I found on YouTube is in my opinion a great example of ‘advertising 2.0’. This kind of commercial makes me happy. T-Mobile is giving the right example. It brings people together to do a fun thing (in this case singing) and make the ‘brand’ T-Mobile a fun brand.

It’s not the first time T-Mobile has done this. Earlier this year they did a probably even better one, with dancing.