Tag Archives: viral

  • 0

Biggest flash mob ever?

Category:Web 2.0 Tags : 

I must admit, I’m not a big fan of the European song contest. But this Saturday, when the actual show was almost done, all the artists had done their bit, I zapped by the contest. And I stopped and watched… and watched… and watched… I was surprised because the Norwegian organizers had actually pulled of something “2.0”, something very nice. They pulled of a flash mob with people around Europe. I’m not sure if this is the biggest one ever, but it was fun. I had no idea it was coming and was pleasantly surprised. Has the oldest, most boring program in Europe finally grown up? Take a look at what they did:

By the way: as you may know I am a fan of these kind of initiatives, the T-Mobile efforts in the UK also were very nice and a simple search through YouTube also will give you some great examples.


  • 1

“Advertising 2.0”: it makes me happy

Category:Headline Tags : 

Everybody hates commercials. There’s no television show I can put on without first having to see commercials. But why are these commercials so annoying? After all they are important. They pay for the programs and make sure we want to buy what we buy. After all, would you have bought that Samsung tv if Samsung hadn’t advertised for it?

There is a change going on though. People don’t want to be ‘forced’ to waych commercials. They want to choose if and when they watch them. Therefore commercials on YouTube are watched more often. Besides that, commercials have to be a lot more creative.

The video I found on YouTube is in my opinion a great example of ‘advertising 2.0’. This kind of commercial makes me happy. T-Mobile is giving the right example. It brings people together to do a fun thing (in this case singing) and make the ‘brand’ T-Mobile a fun brand.

It’s not the first time T-Mobile has done this. Earlier this year they did a probably even better one, with dancing.


  • 0

Don’t vote…?

Category:Headline,politics,Video Tags : 

That Americans want to do everything to get elected we knew. We also knew that most Americans don’t even bother to vote. This group of American celebrities tries to get people to vote. Funny sometimes, but also a bit ‘preachy’. But I guess Americans need that?


  • 0

You can even make a viral about a new football shirt

Category:Video Tags : 

I was talking to some relations today and the word ‘viral’ came along once again. How can you make a good viral? What are good examples? I got presented with one later today. One made by another one of my passions: Ajax. Yesterday the new shirt of Ajax was presented. And off course what you do next is create a viral. See below. What do you think about this viral?


Short bio

* Highly sought-after professional keynote speaker, trainer and strategist
* Awarded European Search Personality 2015
* More than 15 years of web experience
* Award winning consultant, trainer and professional speaker
* Founder of State of Digital
* Longer bio here