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My presentation at SASCON: Running a Pan-European Search Campaign: More than (key)words - basvandenbeld.com

My presentation at SASCON: Running a Pan-European Search Campaign: More than (key)words

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My presentation at SASCON: Running a Pan-European Search Campaign: More than (key)words

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This week I spent some time in Manchester for SASCON, a conference organized by a group of Manchester SEOs in an effort to attract attention to the fact that there is more than London when it comes to search marketing in the UK. After a day of conference (and two nights of networking and fun) we can safely say the organization has succeeded.

The conference was a big success  I think. There were many good speakers and the organizers did a great job in how they took care of the speakers. We as speakers all agreed on the fact they did that very good. Which is important when organizing a conference. I am already looking forward to next year, where the organisation wants to make things even better.

I was on two panels this show, the black hat / white hat panel and the Running a Pan-European Search Campaign panel. In the last one I did a presentation on how to handle the different cultural elements in Europe. It was in line with a post I did last year for Searchengineland. Below you can see the presentation on Slideshare.

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1 Comment

Peter Young

April 30, 2010at 2:55 am

Thanks for coming over Bas – and for managing to bring Dunkirk into a presentation about European search – priceless !!!

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