Tag Archives: YouTube

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The future of newspaper- journalism, an interesting discussion

Category:Video Tags : 

It’s been quite a while since I’ve updated this blog. There’s a reason for that (next to my two week holiday in Spain) but I’ll inform you on that soon, when there is more news to actually give out 🙂

In the meanwhile, I’m spending more and more time looking at videos online. Why? Because there is so much great content out there! Have you for example ever looked at Youtube.com/edu? Lots of content from which you can learn very much there!

When I was in high school I actually wanted to become a journalist. Because there were not enough places in the School for Journalism I ended up studying history and ending up in a totally different place (though I feel like sometimes I did get into Journalism). As we all know Journalism is having a hard time these days. Especially those working with newspapers. Where is that going? On YouTube I found this talk between Jay Rosen and Clay Shirky on what’s happening in journalism. They talk at the NYU Arthur L. Carter Journalism Institute. Its a very interesting series to watch over the weekend!

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Biggest flash mob ever?

Category:Web 2.0 Tags : 

I must admit, I’m not a big fan of the European song contest. But this Saturday, when the actual show was almost done, all the artists had done their bit, I zapped by the contest. And I stopped and watched… and watched… and watched… I was surprised because the Norwegian organizers had actually pulled of something “2.0”, something very nice. They pulled of a flash mob with people around Europe. I’m not sure if this is the biggest one ever, but it was fun. I had no idea it was coming and was pleasantly surprised. Has the oldest, most boring program in Europe finally grown up? Take a look at what they did:

By the way: as you may know I am a fan of these kind of initiatives, the T-Mobile efforts in the UK also were very nice and a simple search through YouTube also will give you some great examples.


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Playing around with Google Search Stories and more

Category:Tools Tags : 

“Hell froze over” when Google decided to actually pay for an ad during the Super Bowl in the United States this year. The ad however was  an ‘oldie’, a video called ‘Parisian Love’ in which searches on Google were shown. It was a nice video which had some response to it. But Google now decided it was gonna do more with that video and gave users the opportunity to create one of those videos themselves. They created Google (YouTube) Search Stories.

By simply putting in search terms, choosing where the search should go (images, web, blogs etcetera) and choosing the music you can make your very own ‘Parisian Love‘. Something which many now have done over the past few days. And so have I…

I decided to play around a little with the functionality and create my own video. You can find the result here:

What do you think? I must say it was pretty easy to create the actual video, but there were a couple of things I didn’t like. You don’t really have much control over it. Google decides which way the ‘camera’ rolls,

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As an Ajax- or Leeds fan you just have to love YouTube

Category:Video Tags : 

Last week at Search Engine Strategies late at night in the pub Dave Naylor suddenly looked at his phone and looked sad. When I asked him what the matter was he told me his favorite football club Leeds United had just lost to Wallsall. In the First English Division. Leeds once was one of the leading clubs in English Football, being champions ‘only’ back in 1992, when Eric Cantona played in Leeds.

Dave and I talked a little about the football as I am a big Ajax-fan. Now Ajax has always been one of the leading clubs in Europe, but the last decade it has declined rapidly with the last championship in 2004. “Where are the days you could watch a game, sit back and know they will win” I said to Dave. Those days are gone. Tonight Ajax plays Juventus in the Europa League. With a 1-2 loss last week at home chances are they will be out of the cup by the end of the evening.

But as an Ajax- or Leeds fan luckily there is YouTube. The video-channel from Google. Although some Italian judges might ‘kill’ the website if they get there way with the conviction of some Google-bosses in Italy over a video, the site (for now) is a huge resource of historical material. And you can be back in those successful 90s within seconds.

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“Advertising 2.0”: it makes me happy

Category:Headline Tags : 

Everybody hates commercials. There’s no television show I can put on without first having to see commercials. But why are these commercials so annoying? After all they are important. They pay for the programs and make sure we want to buy what we buy. After all, would you have bought that Samsung tv if Samsung hadn’t advertised for it?

There is a change going on though. People don’t want to be ‘forced’ to waych commercials. They want to choose if and when they watch them. Therefore commercials on YouTube are watched more often. Besides that, commercials have to be a lot more creative.

The video I found on YouTube is in my opinion a great example of ‘advertising 2.0’. This kind of commercial makes me happy. T-Mobile is giving the right example. It brings people together to do a fun thing (in this case singing) and make the ‘brand’ T-Mobile a fun brand.

It’s not the first time T-Mobile has done this. Earlier this year they did a probably even better one, with dancing.


Short bio

* Highly sought-after professional keynote speaker, trainer and strategist
* Awarded European Search Personality 2015
* More than 15 years of web experience
* Award winning consultant, trainer and professional speaker
* Founder of State of Digital
* Longer bio here