Author Archives: Bas van den Beld

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News and Search panel at SES Amsterdam

Category:Events Tags : 

Next week SES returns to Amsterdam. After a very succesful first episode last year the conference returns to the Dutch capital with an impressive line up. Next to several great Dutch speakers we also welcome more international speakers like Bill Hunt and Dixon Jones.

I myself will be leading the panel “News and Search”, which features Brent Payne and Julian Sambles (of the Daily Telegraph). The session will have a Q&A in it in which we will discuss the combination of news and search. I’m very much looking forward to this session because we can really dive into the subject. A subject which is very near to me.

I’m preparing the session now, so if you have any input, please let me know: what are your issues / questions when it comes to news and search? What would you like to hear from these two big names in the industry? Let me know!


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A new experience: being a judge at SES Amsterdam

Category:Events Tags : 

Today I had a new experience. For the first time I took part in a jury for an award. And it was fun! I am one of the judges for the search engine marketing award in the Netherlands, which is being presented at Search Engine Strategies Amsterdam, later this month.

Being a judge is fun, it is a bit similar to looking at proposals, which I do for clients also. The big difference off course is that in this case the job is already done. When judging I took an extra good look at innovation. I believe its important that search marketing agencies innovate and  use the web to its fullest.

At the same conference I will be leading a panel on news and search in which amongst others Brent Payne. It will be a good conference by the looks of it. Joost de Valk together with BBP and Incisive Media has been busy with the program for some months now and I must say, it looks good! Bill Hunt, who I have seen several times this year, will come as will Dixon Jones and off course Mike Grehan. But don’t forget to look at some of the Dutch speakers like Eduard, and I am especially looking forward to hearing David Brinks & Ramon Eijkemans talk about SEO copywriting.

Are you going to be at SES Amsterdam? Come say hi!


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A one minute interview at SES

Category:Interview Tags : 

At Search Engine Strategies I shortly met up again with Murray Newlands, a not only very smart guy and good affiliate marketing and social media blogger, but also a very nice guy. He did a ‘one minute interview’ with me, sort of like a pitch. He asked me what I was doing blogging-wise. Here’s my answer:

Thanks Murray!


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As an Ajax- or Leeds fan you just have to love YouTube

Category:Video Tags : 

Last week at Search Engine Strategies late at night in the pub Dave Naylor suddenly looked at his phone and looked sad. When I asked him what the matter was he told me his favorite football club Leeds United had just lost to Wallsall. In the First English Division. Leeds once was one of the leading clubs in English Football, being champions ‘only’ back in 1992, when Eric Cantona played in Leeds.

Dave and I talked a little about the football as I am a big Ajax-fan. Now Ajax has always been one of the leading clubs in Europe, but the last decade it has declined rapidly with the last championship in 2004. “Where are the days you could watch a game, sit back and know they will win” I said to Dave. Those days are gone. Tonight Ajax plays Juventus in the Europa League. With a 1-2 loss last week at home chances are they will be out of the cup by the end of the evening.

But as an Ajax- or Leeds fan luckily there is YouTube. The video-channel from Google. Although some Italian judges might ‘kill’ the website if they get there way with the conviction of some Google-bosses in Italy over a video, the site (for now) is a huge resource of historical material. And you can be back in those successful 90s within seconds.

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State of Search: looking at the why

Category:State of Search Tags : 

As you know I have been working on Searchcowboys for the past 1,5 years. Only a short while ago I announced that I would stop doing that. After building up the brand to where it is now I wanted more time for all my other initiatives.

Last week I launched one of these other initiatives: State of Search. A website (blog) about the world of search. I launched this site with amongst others Lisa Myers and the help of other friends like Roy and Louis. At State of Search we try to take a look at the “why” in search. It’s not a news-site, its about the why of the news and how to react on it.

It might suprise some that I started a new initiative this soon after leaving Searchcowboys. After all, one of the reasons I left Searchcowboys was that I wanted more time. Let me explain.

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Short bio

* Highly sought-after professional keynote speaker, trainer and strategist
* Awarded European Search Personality 2015
* More than 15 years of web experience
* Award winning consultant, trainer and professional speaker
* Founder of State of Digital
* Longer bio here